K-Ruoka mobile UI
Elevating the interface together with the stakeholders and end-users
Responsibility areas: UI design, testing, workshop facilitation
Duration: Jan 2018 - Aug 2018
Project brief
While working at Futurice, a digital innovation and engineering consultancy, one of the clients I worked with was Kesko.
When coming along to this project, the app had already been in the market for four years, having acquired around 200k daily active users.
At this point in time Kesko was going through big transformation in their brand identity and operations, thus all their customer facing touchpoints would have to be unified and updated. The overall goal was to unify the user experience across the K-Ruoka touchpoints and of course ensure the mobile app creates more loyalty and engagement.
My role and process
My task was to understand what this comprehensive uplift meant and that required close collaboration with the client in order to create a cohesive experience across all touchpoints and channels.
Alongside this brand update, we wanted to understand more in depth what the most important aspects of this renewed app were and where we want to go in the future with the product strategy.
We utilized Futurice’s own innovation kit ‘Lean Service Creation’ to kickstart this new work and figuring out the direction.
Roadmap and planning session with the client side
A snapshot on old UI screens that needed upgrading
Result
I am personally very happy and proud that I was able to be part of such extensive re-design project. The success criteria was fullfilled, the design and UX being more unified with other touchpoints (e.g. web, physical stores).
People who use the app on a weekly basis, spend more money at K-Ruoka grocery stores than inactive users.
